Valeria Ianilli
Full Professor, Politecnico di Milano
Valeria M. Iannilli is Full Professor at the Department of Design, Politecnico di Milano, where she is a member of the School of Design. She is co-founder, together with Alessandra Spagnoli, of the Retail Experience Lab research group and of the Fashion & Textile Living Lab “Too Cool to Go Wasted,” where she serves as Scientific Director.
Her research focuses on living labs as real-life experimentation environments and infrastructures for open innovation, co-creation, and transformative learning, as well as on consumption ecosystems and retailing as strategic contexts for sustainability transitions. In this framework, she leads research activities on the Su.Re (Sustainable Retail) platform, investigating how design-driven approaches can enable sustainable and circular consumption systems in fashion through stakeholder engagement, behavioural change, and product-service systems. Through these activities, she contributes to building collaborative ecosystems that support the adoption and scaling of circular practices across the fashion value chain.