Mayron Dalla Santa de Carvalho
City Living Lab Team
Mayron Dalla Santa de Carvalho holds a Ph.D. in Business Administration from the University of Caxias do Sul (UCS), with a focus on Innovation and Competitiveness. His academic and professional work is centered on digital transformation, smart cities, the Internet of Things (IoT), and data-driven approaches to urban management and citizen-centered innovation. He is a researcher at the ABES Think Tank, a member of the City Living Lab, and teaches Digital Transformation in MBA programs at UCS. In addition to his academic activities, Mayron has extensive experience in technology, strategic management, innovation, and business consulting. He is also a partner at Murbi, combining research, entrepreneurship, and consulting to support organizations and cities in their digital transformation and innovation initiatives.