Magdalena Sawczuk
Assistant Professor, Institute of Entrepreneurship of the Jagiellonian University
Assistant Professor, research and teaching staff member at the Institute of Entrepreneurship of the Jagiellonian University. A member the Institute for Research on Cultural Organizations and a member of the Campus Living Lab team. Actively participates in recognized national and international conferences, organized among others by EIASM and ACEI. Her research interests focus on value co-creation processes, innovative activities (including crowdsourcing and crowdfunding), as well as relationship management and stakeholder experience creation, with particular emphasis on the context of museum institutions.