Brina Antunez Pineda
Researcher, Alimara Living Lab (CETT-UB, University of Barcelona)
Brina Antunez Pineda is a Lecturer at CETT Barcelona School of Tourism, Hospitality and Gastronomy and a Researcher at the Alimara Living Lab. She holds an MSc in Management, Organization, and Business Economics (2024) from the Universitat Autònoma de Barcelona and is currently pursuing a PhD in Business at the University of Barcelona. Her research mainly explores how shaping customer behavior can enhance productivity, efficiency, and sustainability in the hospitality sector.