Sirpa Toljander
Customer Experience Director, Dagmar
Sirpa Toljander is Customer Experience Director at Dagmar and a doctoral researcher specializing in customer experience management, participatory design methods, and design thinking. Her research and professional work examine how organizations can create business value through deeper customer understanding, human-centered innovation, and evidence-based development. She is particularly interested in the interplay between customers, organizations, and emerging technologies, exploring how artificial intelligence, co-creation, and design-driven approaches can enhance customer experiences, organizational capabilities, and business outcomes.