Date & Time

30 September 2026, 15:45 – 17:15

Room

Galapagos

Chaired by

Hee-Dae Kim

Director General, Daegu Technopark

Type of Session

Research Session

Description

Following a rigorous evaluation process, the OLLD26 evaluation committee has accepted the research papers for this year’s conference. All accepted papers engage with the conference theme, “Living Labs Impacts and Values for a Changing World,” and have been classified into five sub-tracks:

  • Track 1: Living Labs for Grand Societal Challenges
  • Track 2: Living Labs for Policies, Governance, Collaboration, and Innovation Ecosystems
  • Track 3: Living Labs for Inclusive Soci(et)al Engagement
  • Track 4: Living Labs for Business and Emerging Technology
  • Track 5: Living Labs Operations, Methods, Tools, and Impact

Papers selected by the Evaluation Committee

Human-led and AI-led customer journey mapping as complementary knowledge production in a Living Lab

Abstract:

Customer journey mapping (CJM) has fragmented into heterogeneous modelling practices, yet the epistemic consequences of that fragmentation remain poorly understood: it is unclear what each modelling logic makes visible and what it leaves out.  

This paper addresses that gap through a Design Science Research (DSR)–based Living Lab case study in a B2B membership organization, comparing two customer journey artefacts built on the same journey structure: a humanled, cocreated journey and an AIled journey derived from 2,379 customer comments. The two artefacts do not offer alternative pictures of the same experience; they produce different forms of emotional knowledge. The humanled artefact makes felt emotion visible: lived, situated experience articulated through narrative, meaning and identity. The AIled artefact surfaces evaluative emotion: cumulative, judgementbased assessments of trust, fairness, tolerance and value for money that govern continuation or exit.  

The article therefore repositions customer journey mapping as comparative emotional knowledge production rather than the pursuit of a single accurate customer journey. For Living Lab research, it shows that humanled cocreation and AIled synthesis are complementary participation logics, and that reading the two artefacts against each other is what renders an organization’s own assumptions about its customers visible and contestable. 

Sirpa Toljander

Customer Experience Director, Dagmar

Scaling energy system integration via a three-Level Living Lab pathway

Abstract:

To reduce the European Union’s dependence on fossil fuels and diversify its energy supply before 2030, the REFORMERS project addresses the main problem of accelerating the transition to decentralised, integrated energy systems. The project advances the concept of Renewable Energy Valleys (REVs): systems with high shares of renewable generation, storage technologies, and intelligent management algorithms. By enabling the synergistic operation of multiple technologies and energy carriers, REVs can become self-sufficient annually and provide a promising pathway towards a more resilient and sustainable European energy system.  

A key enabling technology is the digital twin, which supports the analysis, planning, optimisation, and control of renewable and multi-energy assets. Within REFORMERS, these solutions are not only developed and implemented in real-life settings but are also systematically scaled to support wider deployment across Europe. 

Arnoud van der Zee

Program Manager for Future Energy Systems, Delft University of Technology (TU Delft)

Identifying "Recipes" for successful implementation: A comparative fsQCA of technology acceptance determinants in healthcare Living Labs

Abstract:

Living Labs (LLs) are increasingly deployed in healthcare contexts to support the development and realworld testing of emerging technologies, yet empirical evidence on how specific LL conditions drive implementation success remains limited (Chaudoir et al., 2013). Building on the implementationoriented LL framework proposed by Zipfel et al. (2022), this researchinprogress paper investigates how assemblages of LL attributes contribute to early implementation success in healthcare technology pilots by examining six medical LLs conducted during the piloting of new technologies across different healthcare organisations.  

The attributes in the hypothesised model (openness, involvement, leadership, timing, organisational support, and ownership) are operationalised as determinants and measured using validated questionnaires. Fuzzyset Qualitative Comparative Analysis (fsQCA) is applied to identify configurations of conditions associated with changes in Technology Acceptance Model (TAM) scores, which serve as a proxy for early implementation success. By adopting a configurational perspective, this study uncovers combinations of attributes, i.e. “recipes”, that contribute to early LL-supported technology adoption and acceptance. The expected outcomes include empirically grounded insights that support the configuration of implementationoriented LLs while also acknowledging the plurality of LL goals and impacts.  

Soetkin Cornelis

PhD Candidate, Ghent University

The GEM BizLab as a learning lab for technology and innovation management

Abstract:

Learning Labs are increasingly used to support experiential and innovation-oriented education, yet the mechanisms through which they generate learning remain poorly understood. This paper examines the GEM BizLab, a technology-enabled Learning Lab designed for technology and innovation management education. Drawing on Cultural-Historical Activity Theory (CHAT), the study analyzes thirteen student projects involving emerging technologies such as AI, robotics, haptics, and smart retail systems.  

Using a qualitative multimodal approach combining video recordings, presentations, student reflections, and course evaluations, we investigate how learning occurs during experimentation. The findings suggest that the educational value of BizLab lies less in technology exposure than in requiring students to transform ideas into prototypes and confront the consequences of their assumptions. Learning was strongest when experimentation revealed discrepancies between expected and observed outcomes, prompting reflection, redesign, and revision of underlying assumptions.  

The study proposes a contradiction-driven model of Learning Lab learning in which frugal prototypes and Wizard-of-Oz simulations function as boundary objects that make assumptions visible and discussable. The findings also provide practical insights for educators and Learning Lab practitioners seeking to foster innovation skills through experimentation and reflective practice.

Michele Coletti

Associate Professor, GEM Alpine Business School

Nicolas Bonnefond

Lab Project Manager, GEM Alpine Business School Labs

From Testbed to Co-Investor: Repositioning Living Labs in Relation to the Business Sector

Abstract:

Living Labs (LLs) are open-innovation infrastructures combining user-driven research with co-creation in real-life environments. While their public, urban and user-centred dimensions are well examined, the firm-side perspective, i.e. how LLs structure relationships with industry, remains under-theorised.  

This Research in Progress paper introduces an ongoing study, within ENoLL’s Strategic Objective on industry engagement, which seeks to reposition LLs vis-à-vis companies: not only as testbed providers, but as co-investors in directing emerging technologies, professionalising employee engagement and incubating spinouts. We articulate three research questions on governance, services and capability gaps; outline a mixed-methods design combining a network cartography, a reference-case analysis of a corporate two-track model, and an MBA validation cohort representing 18 companies; and report preliminary observations, including a first count of network members hosted by companies or industry associations. The contribution is threefold: a first network-level empirical sketch of LL–industry integration, an extension of LL business-model typologies, and a practical scaffold for capacity building and policy advocacy. 

Evdokimos Konstantinidis

Assistant Professor, Lab of Medical Physics and Digital Innovation at Aristotle University of Thessaloniki

Alexandra Petcu

Innovation Manager at Advanced Environmental Research Institute, West University of Timișoara, host of the UVT Digital & Green Living Lab

Ewelina Czujko – Moszyk

Project Manager, PCSS – Poznań Supercomputing and Networking Center

From consultation to co-Creation: A rural Living Lab model for community revitalization in demographically declining municipalities

Abstract:

Rural communities in the Republic of Korea face a compound demographic crisis — population ageing, youth outmigration, and eroding civic capacity — that conventional top-down revitalization programs have repeatedly failed to resolve. This paper presents the Sangju Resident-Led Village Living Lab, organized by Sangju City and operated by Garam & Saram Co., Ltd. between March 2024 and November 2025, as a reproducible model for community-led rural revitalization. 

Drawing on 21 months of field data (March 2024 – November 2025), the study examines how a structured Living Lab methodology was adapted to the institutional, cultural, and demographic conditions of a Korean rural municipality. The initiative operationalized a Three-Phase Developmental Model — Trust Building, Community Activation, and Knowledge Anchoring — guided by a “Facilitator-as-Bridge” framework linking resident agency, local government, and innovation networks. Participatory co-design sessions improved resident-reported civic efficacy, intergenerational dialogue, and municipal uptake of community proposals. From these findings the study distils seven design principles for rural Living Labs in low-density, resource-limited settings. Comparative analysis with European frameworks (SIMRA, LEADER) identifies structural convergences and the context-specific adaptations required for East Asian implementation.

Choong-Jae Im

Director, Center for Immersive Media, Keimyung University