George Vlontzos is an Agricultural Economics Professor, Director of the Laboratory of Agricultural Economics and Consumer Behaviour, (AGRECONLAB) University of Thessaly GREECE. His research interests focus on, among others, economic and environmental efficiency assessment, and on consumer behavior characteristics for agricultural inputs and foodstuff. For this, various models are being implemented like Data Envelopment Analysis, Stochastic Frontier, the Theory of Planned Behaviour, the Health Belief Model, etc. He has published several papers in journals under double blind peer review evaluation and participated in international congresses and seminars. Finally, he has participated, in competitive projects co-financed by the EU, national funding as well as private funding projects. He is the coordinator of the ALIANCE HORIZON EUROPE project, consortium member of the following HORIZON EUROPE projects NATAE, RESTPOLL, BUTTERFLY, FOODMISSION, GREENCOOP, and PROPOLSOILL, and consortium member of the following PRIMA projects GreenDriedFruits and DIONYSUS. Prof. George Vlontzos teaches agricultural economics and consumer behavior at the University of Thessaly, Greece. He was a visiting professor at the Center of Applied Optimization, University of Florida, USA. He is affiliated with the CIHEAM IAMM institute in Montpellier, France, where he teaches consumer behavior for agricultural products and food in the MSc program MIDAS.