Nicola Marsden is a professor of social informatics at Heilbronn University, where she leads the Lab for Social Informatics. The lab focuses on gender-responsive innovation and inclusive tech development, using feminist living lab methods like co-creation and participatory design to tackle social and technological challenges. She has served as an expert for bodies such as the EU's ERA Committee on Gender, the German Government’s Equality Report, and the UNESCO Commission on AI and Gender. Trained in psychology, her work bridges tech, design, and organisational behaviour, with a research focus on debiasing design processes and developing socially responsible AI.