Dr. Annmarie Ryan is Associate Professor of Marketing at the Kemmy Business School, University of Limerick. Her research explores how markets are shaped through collaboration between diverse actors, with a particular focus on sustainability transitions, digitalization, and place-based innovation. She leads the Digital Futures Lab and co-develops Living Lab methodologies that bring together communities, policymakers, researchers, and industry to co-design sustainable futures. Annmarie has published widely in leading journals and is actively engaged in European research collaborations, including projects on bioeconomy, circular agriculture, and stakeholder-engaged innovation.