Jaisiel Madrid Sánchez
Leader, Interiors Living Lab at AMBIT Living Spaces Cluster
Jaisiel Madrid Sánchez is leading Interiors Living Lab at AMBIT Living Spaces Cluster. The specialities of this industry-led open innovation space are neuroarchitecture, technology and Shared Value Creation. Jaisiel has developed his professional career around research, innovation and consultancy on new digital solutions, leading more than 70 innovation projects. He has received several awards such as the Vodafone Award for Innovation in Telecommunications. Prior to that, he was also the leader of R&D Department of former Technosite (currently ILUNION), the ICT company of ONCE Foundation. Jaisiel also is the inventor of business application BUSINESS4ALL®, a co-creation business tool inspired by Design for All principles aimed at accelerating understanding and adoption of business model innovation to a broader base of people, projects and situations.