DATE & TIME
2 October 2025, 14:00 – 15:30
TRACKS
TRACK 1: Living Labs for Grand Societal Challenges
TRACK 3: Living Labs for Inclusive Soci(et)al Engagement
ROOM
AQUA
Description
This 90-minute, highly participatory workshop equips Living Lab practitioners, artists, researchers, policymakers, and ecosystem actors with strategies and reusable tools to communicate the value of arts in innovation ecosystems. Participants will collaboratively design stakeholder-specific communication frameworks to champion the role of arts as a transformative enabler of regenerative futures.
Rather than framing the arts as peripheral or symbolic, we will explore how arts catalyze systemic change, enable transdisciplinary dialogue, and facilitate cultural and emotional shifts—key ingredients in regenerative processes.
Agenda
Timeslot | Item |
|---|---|
| 14:00 – 14:05 | Welcome and Setting the Tone; Speakers: Martha King (KWMC), Jokin Garatea (GAIA) |
| 14:05 – 14:15 | Getting to Know Each Other / Sharing Experiences |
| 14:15 – 14:30 | Stakeholder Mapping |
| 14:30 – 15:00 | Strategic Communication Sprint |
| 15:00 – 15:15 | Peer Pitch & Cross-Learning |
| 15:15 – 15:25 | Reflection, Action Pledge & Wrap-up; Moderator: Martha King |
| 15:25 – 15:30 | Conclusions; Speakers: Jokin Garatea, Martha King |
Facilitators
Jokin Garatea
International Business Director of International projects - GAIA
Jokin Garatea
International Business Director of International projects - GAIAInternational Business Director of International projects at GAIA. He is an expert on dissemination and exploitation plans. Has participated in more than 80 EU projects. Member of different European networks (ENoLL, Greenovate Europe, EIIT culture KIC), promoter and evaluator of Living Labs, coordinator of the Basque District of Culture and Creativity Vice-president of Ocean Living Lab for promotion and technological innovation of water-related culture and sport activities in a preserved environment of Urdaibai.
Michelle Gonzalez Torres
Junior Project Manager - ENoLL
Michelle Gonzalez Torres
Junior Project Manager - ENoLLMichelle Gonzalez Torres is a Junior Project Manager at the European Network of Living Labs (ENoLL), with experience in European project management and communications. She holds master’s degree in International Relations in the Digital Era from LUMSA University. Her master’s thesis, “Strategic Business Models for Living Labs: Designing Sustainable Innovation Ecosystems,” explores business model innovation and sustainability in Living Lab environments. At ENoLL, Michelle contributes to EU-funded projects, leads communication activities, and acts as the SPOC for the Culture & Creativity Working Group, as well as Co-SPOC for the Digital Urban Systems & Solutions for Transition – Urban Innovation (DUSST-UI) Working Group. Her professional interests lie at the intersection of green and digital transformation, open innovation, and sustainable urban development. She is dedicated to advancing her expertise in Living Labs, project management, and co-creation methodologies that foster inclusive and regenerative innovation ecosystems.
Martha King
Creative Co-Director at Knowle West Media Centre (KWMC) Bristol’s Living Lab
Martha King
Creative Co-Director at Knowle West Media Centre (KWMC) Bristol’s Living LabMartha King is the Creative Co-Director at Knowle West Media Centre (KWMC) Bristol’s Living Lab in Knowle West, UK. KWMC is an arts and community tech organisation with a mission to ‘make fair and thriving neighborhoods together, with arts tech and care’. She is also co-founder and director of Control Shift, an international arts and tech festival, based in Bristol. She has developed and delivered numerous participatory and critically engaged arts and tech projects and ran community tech co-creation programmes exploring topics such as data ethics, AI and commons-based approaches to citizen sensing. Martha has a background in theatre and performance making which means collaborative and embodied practices are central to her work. She has a UCL accredited service design qualification and is a currently on the Clore Leading Systemic Change Programme. She is co-author on HCI published paper ‘A City in Common: A Framework to Foster Technology Innovation from the Bottom up’ and co-author of the chapter ‘We Can Make: Co-Creating Knowledge and Products with Local Communities’ in ‘Co-Creation in Theory and Practice Exploring Creativity in the Global North and South’.
Francesca Sperandio
Junior Project Manager - ENoLL
Francesca Sperandio
Junior Project Manager - ENoLLFrancesca is a Junior Project Manager. She holds a Bachelor’s degree in Linguistic and Cultural Mediation, where her deep curiosity for foreign cultures and a strong belief in the power of intercultural dialogue were the driving forces behind her academic choices. Throughout her studies, she explored the complexities of migration phenomena, which further fueled her passion for understanding and bridging cultural divides. This foundation laid the groundwork for her current pursuit of a Master’s degree in International Relations, with a specialization in “Politics and Governance.” Topics like climate change and geopolitics, sustainable development, and cyber diplomacy have captured her interest, providing her with fresh perspectives and a deeper understanding of the intricate challenges our global society faces.