Your culture, my culture - Facilitating inclusion and access to culture through technology
BACKGROUND/HISTORY AND CONTEXT OF THE WORKSHOP
In a world where difference is valued or sometimes denied, knowledge and understanding of the other is necessary for good understanding between all. Especially for people with disabilities. It is necessary that people can meet and dialogue in order not to leave anyone on the side. Object and cultural performance can be powerful mediators to achieve this goal.
In this context, digital technologies open up new perspectives in terms of accessibility, comprehension and expression and can be extraordinarily powerful media.
MAIN AIM / OBJECTIVE
With this fun workshop allowing participants to become familiar with the field of disability and the language of digital culture (lexicon), participants will experience a first experience of co-design for inclusion to reinvent a cultural experience for all enriched by technology.
Expected outcomes of the workshop-conference:
1. Understand others through listening and observation
2. Become familiar with a new language (techno vocabulary) in a fun way
3. Live a first experience of co-design for inclusion
4. Co-design a cultural experience for all with technology
5. Try the service design methodology developed and tested by the HES-SO Valais Wallis
(www.hevs.ch/servicedesign) in four stages: field, script, service staging and production.
BRIEF OUTLINE / METHODOLOGY
For this workshop, we propose to use a Service Design methodology in four stages.
Field research – The field phase, based on proven qualitative research methodologies (ethnomethodology, ethology or phenomenology) allows the descriptive and analytical study of field, service and problem.
Script – Based on the collected data, this analysis and design phase uses tools, such as customer journey, service blueprint and scenario. It allows the best representation of the usefulness of the service and its functionalities and make the service tangible.
Staging of the service – Once the service is scripted, it can be prototyped and staged using tools such as theatricalization or prototype to make the invisible visible. First user comments can be collected to improve the service.
Production – To enable customers to judge the quality of the service, a at-scale test is organized. This phase measures its quality through the feedback of users and potential auditors, and assesses its price and willingness to pay.
Professor at the University of Applied Sciences Western Switzerland
Joëlle MastelicProfessor at the University of Applied Sciences Western Switzerland
Dr Joëlle Mastelic is professor at the University of Applied Sciences Western Switzerland. She has been teaching for 12 years in the fields of Business Economics and Energy and Environmental Techniques, in particular in the Energy Management major. She has also developed continuing education courses: CAS on "Sustainable Marketing" and participated in the launch of the interdisciplinary Master "New Product Development";. As a researcher, she is part of the InnoLab Unit (Entrepreneurship and Management Institute) and the Water Group (Energy and Environment Institute). Her area of expertise is innovation and marketing in the field of energy. She is in charge of the Energy Living Lab, a living laboratory whose aim is to put the user at the centre of the energy transition by co- developing innovative solutions with him. This laboratory has notably collaborated with Romande Energie, Transports Publics du Chablais and Losinger Marazzi by proposing service design approaches. It is currently working on disseminating the results by creating social franchises for the Energy Living Lab, with the support of the HES-SO strategic fund. Her publications and interventions focus on the empowerment and engagement of key stakeholders in the process of energy innovation within regional ecosystems. In terms of networking, she is part of the board of the European Network of Living Labs (ENoLL) as head of the Energy and Environment Taskforce. She is responsible for the Living Labs for Decarbonisation of Energy national program, financed by InnoSuisse, which brings together more than 20 partners, including Swiss Post and SBB, and whose aim is to develop a portfolio of innovative projects supported by InnoSuisse in the field of decarbonisation of energy. At the European level, it is an expert for the European Commission, and is collaborating in particular on the transformation of the Joint Research Center site in Ispra into a Living Lab dedicated to the energy and mobility of the future. As organizer and moderator, she has organized and facilitated numerous conferences, such as the Energy Forum on the integration of consumers in the energy transition: http://www.energyforum-vs.ch. She also moderated a workshop during the International Days of Sociology of Energy in Tours on the theme Information and support: what tools, what challenges? http://www.socio-energie2015.fr. She was the moderator of the day on Energy Transition: new roles for buildings and neighbourhoods? at the HEIG in Fribourg: http://pst-fr.com/zero-carbone. She has organised and moderated numerous participatory workshops, in particular in the framework of the international conferences Open Living Lab Days https://openlivinglabdays.com and Sustainable Energy Week https://www.eusew.eu. She has co-organised the Open Living Lab Days in Geneva with more than 500 participants and introduced by the UN office director. The participants have worked on the role of Living Labs to achieve the Sustainable Development Goals of the UN https://www.ge.ch/agenda/open-living-lab-days-2018-olld.