Mari Mehtälä, MBA, PhD (Econ. & Business), currently working as an RDI Expert at Centria. I spend my days supporting projects related to healthcare and remote work, helping turn innovative ideas into real business. With a long industry experience in the medical device sector, I have always worked at the interface between customers and technology, bridging needs and solutions. Building on my PhD research on the commercialization of deep tech innovations in the circular economy, I am particularly passionate about sustainability and creating meaningful impact, one tree hug at at time.