Alexandra Petcu
Innovation manager, West University of Timișoara
Alexandra Petcu is Coordinator of the Digital & Green Living Lab and Head of the Innovation & Technology Transfer Office at West University of Timișoara (WUT), where she also teaches Entrepreneurship and Innovation for sustainable development. She co-leads WUT’s sustainability strategy within the UNITA European University Alliance and has over 15 years’ experience in education and environmental policy, and sustainable entrepreneurship. She fostered a student-driven entrepreneurial ecosystem, launching 73 businesses aligned with sustainability goals. Holding a PhD in Human Capital Accounting, her research explores Living Lab methodologies in education to advance the EU twin transition in schools and universities.