Utility of innovation should be measured by the value it creates to people’s lives.
The OECD suggests that 80% of the value of innovation is from adoption (Dublin, 2013) and as Michael Schrage (2008), MIT notes “Innovation is not innovators innovating but customers adopting.” (p.91). How users feel and what they think about a product will strongly influence the adoption of this product.
Hence the aim of this workshop is to create a shared and holistic understanding of emotional, functional and quality goals of key stakeholders for future technology. In technology development there are often implicit assumptions that need to be externalised. We will demonstrate the importance of exploring functional, emotional and quality goals with users in an online co-design activity. We will use software that facilitates the creation of a shared visual representation and explain how to revisit the model during design and evaluation phases of a project. Together these three categories of goals can give an overview of a complex technology system, its relations and also enable the highlighting of conflicts.