What future do we envision for our Living Labs in the era of digital transition?
TIME
Friday 22 September
11.00 – 12.30
TRACKS
Digital Transition
ORGANISER

LOCATION
Sala A4
DESCRIPTION
DESCRIPTION
- Brief introduction on the main concepts of futures study and the methodology.
- Examples of use cases on how digital technologies (IA, No Code, Low Code, Digital Twins, etc. ) will impact in the field of human-centered design.
- Frame the field or context to focus on a clear topic or purpose, and the timescale.
- Identify assumptions around the future of that context or topic.
SPEAKERS BIO
Rosa Arredondo
Innovation Service Leader at NTT DATA Living Lab

Rosa Arredondo
Innovation Service Leader at NTT DATA Living LabWith 15+ years of expertise in marketing and digital innovation, Rosa led cross-functional teams and managed transformative projects in Spain and LATAM. She worked at Mobile World Capital Barcelona, where she led the ideation, launch, and management of several impactful digital transformation programs. Her contributions include the establishment of the mHealth Competence Center, Mobile Week, and Digital Future Society, which made significant impacts in both B2B and B2C sectors. As CEO of La Casa de Carlota & friends, Rosa was dedicated to helping brands achieve relevance and competitiveness through human-centric and socially impactful initiatives. Now Rosa plays a role in driving innovation, leveraging cutting-edge technologies and methodologies as Innovation Service Leader at NTT DATA Living Lab. Discover more about NTT DATA Living Lab at https://livinglab.nttdata.com/
Cornelia Brezing
Innovation Coach at NTT DATA

Cornelia Brezing
Innovation Coach at NTT DATACornelia is a psychologist and designer, specialized in guiding people in their creative processes. As a passionate drawer, she applies graphic facilitation techniques and helps others to discover the potential of visual thinking. Her professional career start with visual design, meanders through project administration in the field of translation, and leads her, thanks to her curiosity, to design and deliver trainings and coaching for individual, companies, public organizations, and NGOs, combining various disciplines such as psychology, design, Design Thinking and agile methodologies.