Abstract. The collaboration of university initiative living lab projects between Korea and the Netherlands has been raised to the level of most important innovation. The development of the living lab shifted from the international ties of education and research to the national agenda for the future of higher education and conversion and diversion towards a circular and sustainable economy. Especially, the Linc+ project, which is funded by the Korean Ministry of Education to accelerate academic-industrial collaboration, launched the Korea universities’ living lab network, comprising over 45 universities, and strengthened the international co-creation platform with Dutch universities through living lab projects, such as serious game design, smart aging, and social innovation. This mutual collaboration has benefited the creation of spaces for talents, quality education and research, ambitions for internationalisation, and led to the higher impact of living lab projects contributing to the solution of future societal problems. This paper will demonstrate the successful procedure of the living lab collaborations between Dutch and Korean universities, and the solidarity of the diverse strategies behind the multiple stakeholders, including government institutes, policy makers, universities, local authorities, coordinators, facilitators and connectors. The key factors of this international collaboration are based on the segmentation of the living lab sectors for clear vision and interests, targeting future-oriented needs, developing online platform and maintaining its continuity after the pandemic era.