Test-before-invest
TIME
Thursday 21 September
15.45 – 17.15 (Part I)
17.50 – 18.30 (Part II)
TRACKS
Digital Transition
Living Lab Transition: Methodologies and Impact
ORGANISER
Interiors Living Lab (ENoLL), Jaisiel Madrid
ACCIÓ – Catalan Government
EEA
LOCATION
SUR 9
Test-before-invest (Part I): The role of Living Labs in the Digital Innovation Hubs and Industrial Clusters
DESCRIPTION
The test-before-invest approach allows for innovators to develop new products and services in a controlled scenario, with the aim of having an optimal solution prior to further rounds of investments, minimizing risks and providing much better suited results. The European Commission has identified the test-before-invest approach as one of the core elements of the European Digital Innovation Hubs (EDIHs), in which innovation and technology services are provided to SME’s. In this context, living labs arise as a powerful tool to tackle the approach to test-before-invest from a multi-stakeholder perspective, or, in other words: to target the wider market of systemic transformations. In this session we will provide clear examples on how living labs are appearing as enablers for the test-before-invest in real life scenarios, with specific emphasis in supporting SMEs. We will provide pathways to the further integration of classical innovation agents, such as industrial clusters, and we will discuss the most needed approaches to Citizen Centric knowledge valorisation and the relevant connections with testbeds, sandboxes and regulatory learning.
Session Objectives:
- Project the current value proposition to SMEs for in the context of European Digital innovation Hubs
- Provide working examples of the value of “Living-Lab-as-a-service” in the context of EDIHs and B2Bs: how concrete services can be materialized from the most formal definition of Living Lab to the concrete/tangible actions, always connected with the common thread of “test before invest”.
- Provide an initial examples and roadmap for citizen centric knowledge valorisation in the context of test-before-invest.
- Propose clear examples of the benefits of the test-before-invest approach implemented with test-beds, sandboxes and living labs, used as regulatory learning tools-.
- Provide a starting point for the creation of a working group session during the networking session.
AGENDA
- Ambit Cluster: Jaisiel Madrid
+ SME: Alba Méndez, Qualia Studio - Kid’s Cluster: Anna Lópe
- Mental Health Cluster: Marta Sánchez Bret;
+ SME: Jordi Cabau, Group Saltó - Foodservice Cluster: Xavier Herreros, Arrusé Group
Test-before-invest (Part II): Towards a roadmap for the integration of living lab services in EDIH’s and Industrial Cluster
DESCRIPTION
During the second part, we will discuss a potential roadmap for the feasible integration of living lab services in EDIHs and Industrial Clusters. If you are interested in attending the Part 2 of the session “Towards a roadmap for the integration of living lab services in EDIH’s and Clusters”, please send an email to fernando@cvc.uab.es.
AGENDA
SPEAKERS
Fernando Vilariño
Associate Director at the Computer Vision Center and Associate Professor at the Department of Computer Science UAB
Fernando Vilariño
Associate Director at the Computer Vision Center and Associate Professor at the Department of Computer Science UABI give lectures about Artificial Intelligence, Robotics and Multimedia Systems. My research has been linked to different areas Artificial Intelligence, particularly in Computer Vision, with a special attention to Medical Imaging, fieldwork in which I have developed different projects together with paramount hospitals and companies. My work has been published in the main Journals and Conferences of the area and I have also contributed to a number of patents in the field. During the last years, I have participated in the design of different initiatives, both at local and international level, with the aim of developing novel paradigms of digital social innovation. I have led the implementation of a model of Living Lab that transforms Libraries into actual innovation arenas, by exploring how technology transforms the cultural experience of people. Through this initiative I have had the chance to participate in different events and invited talks related to the use of ICT in the context of Culture. My main expertise is centered around: - Models of Governance of Living Labs and 4-helix instruments. - Innovation in Libraries, Museums and the cultural field in general. - Artificial Intelligence and ICT tools. I have been awarded with the Spanish Government Ramon y Cajal Grant (2010), Google Academy Award for my research (2014), and the Barcelona Mobile Week Award for the @BrossaInedit project (2017). I coordinate the ENoLL Action-oriented Task Force on Social Impact of AI and Living Labs as Regulatory Learning Tools.
Jaisiel Madrid
Living Lab & Digitalisation Manager at AMBIT
Jaisiel Madrid
Living Lab & Digitalisation Manager at AMBITJaisiel is the inventor of business application BUSINESS4ALL®, the first co-creation business tool inspired by Design for All principles aimed at accelerating understanding and adoption of business model innovation to a broader base of people, projects and situations. He is leading the development of Interiors Living Lab at AMBIT Living Spaces Cluster. Prior to that, he worked as a consultant in the design of social impact masterplans in several Smart Cities initiatives, promoting universal access to the wide range of smart city services and implementing new profit & purpose business models in collaborative and community-driven environments. He was also the leader of R&D Department of former Technosite (currently ILUNION), the ICT company of ONCE Foundation. I worked also as scientific consultant and technical coordinator of INREDIS project, the largest Spanish R&D Consortium in Spain with focus on inclusive technologies.I am also leading the development of Interiors Living Lab at AMBIT Living Spaces Cluster. Prior to that, I worked as a consultant in the design of social impact masterplans in several Smart Cities initiatives, promoting universal access to the wide range of smart city services and implementing new profit & purpose business models in collaborative and community-driven environments. I was also the leader of R&D Department of former Technosite (currently ILUNION), the ICT company of ONCE Foundation. I worked also as scientific consultant and technical coordinator of INREDIS project, the largest Spanish R&D Consortium in Spain with focus on inclusive technologies.
Sandra Pérez
Head of Industry 4.0 ACCIÓ
Sandra Pérez
Head of Industry 4.0 ACCIÓTechnology transformation is a priority for the Catalan Government. From Industry 4.0 team in ACCIÓ, we impulse the adoption of Advanced Technologies and support Catalan companies in the process. Our main programme, ProACCIÓ 4.0 has funded more than 1.000 Industry 4.0 SMEs projects, with a public investment of 16.5M€ by the regional Government. Additionally, we lead the Digital Innovation Hub of Catalonia, a connected network of the main technology infrastructures in Catalonia around 7 advanced technologies. DIH4CAT allows Catalan Industry to test advanced technolgies before committing to any investment.
Alba Quer
Enterprise Europe Network Team Leader. ACCIÓ, Generalitat de Catalunya
Alba Quer
Enterprise Europe Network Team Leader. ACCIÓ, Generalitat de CatalunyaIn charge of the ICT sector companies within ACCIÓ, the Catalan trade and investment agency based in Barcelona which helps businesses boost their competitiveness through innovation and internationalisation. I've spent the last 3 years working at the innovation unit and I am specialised in providing IPR strategy assessment as well as I am dedicated to help companies find technological partners abroad through ACCIÓ’s 40 foreign offices. I also organise company missions to events such as CES Las Vegas, Vivatech, the Web Summit or the videogame industry fair Gamescom in Köln, Germany. I am an active member of the ICT industry and services sector group powered by the Enterprise Europe Network (EEN), an European Commission initiative which provides support to European SMEs. Within this group, I am in charge of organising a B2B event during the Barcelona’s MWC edition. The event counts every year with the participation of more than 500 companies from 50 different nationalities. We work with international delegations coming to MWC with their startups/SMEs.
Marta Sánchez Bret
Cluster Manager, Mental Health Cluster
Marta Sánchez Bret
Cluster Manager, Mental Health ClusterWith a master’s degree in chemical sciences and an MBA from ESADE Business School (Barcelona), Marta has promoted and led the first and only mental health cluster in the world (MHC) since 2014. Prior to this, she gained extensive national and international executive experience in product, technical and business development, holding positions in both corporate and client management. Passionate about technology and innovation, Marta finds the MHC a great opportunity to boost, transversally, the Mental Health, Ageing and Neurosciences sectors. International exhibitions and field trips, workshops, events or co-creation projects such as the Care & Autonomy Living Lab and MindExcellence (training and talent) are key elements of a successful open innovation activity within the cluster. This 2023 the MHC celebrates its 10th Anniversary, a great opportunity to announce the transition to WeMind Cluster, a new brand that will allow us to keep elevating our influence across international boundaries. Among other certifications, the cluster holds the prestigious Gold Label, the highest qualification of Cluster Management Excellence.
Anna Lopez
Cluster Manager en KID'S CLUSTER
Anna Lopez
Cluster Manager en KID'S CLUSTERExecutive MBA with several years of experience directing strategic projects in marketing and communications, business development and internationalisation in several sectors. Expert in cluster policy, strategic vision, team coordination and good-problem solver in very multi-disciplinary teams and dynamic environments. Specialties: Business & Marketing Strategy Strategic Management & Consulting Business Development Social Media & Communications 2.0. User Experience Strategy Smart cities & eMobility
Jordi Cabau
Innovation CTO Group Saltó
Jordi Cabau
Innovation CTO Group SaltóJordi Cabau is a Senior Electronics Engineer with a Master's in Information Technology Management from Ramon Llull University. He has training in the Internet of Things (IoT) industry, acquired through a postgraduate program in Industry 4.0, and specializations in Machine Learning technologies. Currently, he is the Technology and Innovation Manager at GRUPO SALTÓ, where they are developing the SOMCare product. This product aims to improve the quality of life for elderly individuals living alone through a technological platform and a social robot capable of connecting with health devices.
Alba Méndez García
Co-founder Qualia Studio
Alba Méndez García
Co-founder Qualia StudioAlba's dream has always been to contribute to elevating human well-being through architecture and to help people turn their dreams from the world of ideas into the tangible world. With this purpose in mind, she co-founded Mendezdelpozo Architects in 2012 alongside Miquel del Pozo. This project ended in 2022, transforming into Qualia Studio, an architecture and consulting firm specializing in neuroarchitecture. Additionally, she holds an MBA from ESADE and serves as a board member of Arquipensiones S.A. Her ongoing research and training in Neurosciences applied to architectural design at the University of Venice have allowed her to stay updated with the latest developments in neuroarchitecture.
Xavier Herreros
Arrusé Group. Director General
Xavier Herreros
Arrusé Group. Director GeneralXavier Herreros Torrens has been devoted to the high direction of companies in the food sector for more than 20 years. He has been the Director General of Paellador Group since 2002. He studied a Bachelor Degree in Chemical Enginiering at IQS in Barcelona. He has Master Degree in Bussiness Administration (MBA) with ESADE. He has been specialized in High Management of Companies of the Food Sector by San Telmo Bussiness Shchool.
Pau Pamplona
Senior Project Manager, i2Cat. DIH4Cat
Pau Pamplona
Senior Project Manager, i2Cat. DIH4CatIndustrial engineer and project manager with over 9 years of experience in RDI activities, with special focus on public grants and innovation programmes. He works for the i2CAT Foundation in Barcelona, a research centre in the fields of 5G/6G, IoT, immersive and interactive technologies, cybersecurity, artificial intelligence, blockchain, space communications and digital society technologies. He joined the DIH4CAT (digital innovation hub for Catalonia) in 2021 leading ecosystem building activities and the Smart Connectivity node. As part of the project activities, he took over the coordination of the DIH task force within AMETIC with the objective to generate synergies among partners in the task force, rise awareness about the EDIH network at national level, and support SMEs in accessing the programme services.
Andra Tanase
Green and Digital Strategist and Skills and Future Competences Programme Manager at Transilvania IT
Andra Tanase
Green and Digital Strategist and Skills and Future Competences Programme Manager at Transilvania ITCurrently serving as Senior Project Manager at Transilvania IT Cluster by ARIES Transilvania and expert consultant on peacebuilding and conflict transformation, education and development cooperation, Andra works on strategic programme design, capacity building, intercultural intelligence, policymaking and organisational and civil society development from mainly the perspective of collaborative leadership, innovation and conflict transformation. Her passion is to create environments of personal, organisational and societal strategic and systemic learning and development, and this only sounds complicated it is only complex and at the same time extremely feasible and magically rewarding when there is a will.
Iphigenia Pottaki
Policy Officer at European Commission - DG Research and Innovation, Unit Valorisation Policies and IPR
Iphigenia Pottaki
Policy Officer at European Commission - DG Research and Innovation, Unit Valorisation Policies and IPRIphigenia is a policy officer and team leader, specialising on citizens’ engagement for knowledge valorisation and policy uptake of research results. She is currently involved in developing new schemes and testing methods for engaging citizens and communities in the co-creation of innovative solutions drawing on research, as well as in the development of a code of practice on citizens’ engagement for knowledge valorisation, developed in co-creation with a community of practice of multiple stakeholders over the last few months. Iphigenia has many years of experience in research and innovation policy, in fields such as SMEs, social innovation, industrial and digital policies and science advice for policy, and holds a degree in IT from Athens University of Economics and a Doctorate in economic geography from Oxford University.
Sven Schade
Scientific Project Leader at European Commission, Joint Research Centre
Sven Schade
Scientific Project Leader at European Commission, Joint Research CentreMy career focuses on multi-disciplinary interoperability, open innovation, and regulatory learning. The underlying interests include (i) research on public governance and citizen science, (ii) policy, especially digital transitions, Responsible Research and Innovation, and public sector reforms; and (iii) the uptake of emerging technologies, including virtual worlds, artificial intelligence and others. Since September 2013, I have been working as a scientific officer for the European Commission's Joint Research Centre (JRC), where I was already employed for three years as a post-doc (2009-2012) and six months as an intern (2005). Before re-joining the JRC, I worked at the European Environment Agency (EEA) as project manager for the Shared Environmental Information System (SEIS). In my early career, I spent ten years with the Institute for Geoinformatics (IfGI) of the University of Muenster - where I completed my diploma and PhD studies (in 2004 and 2009, respectively) and contributed to numerous national and European-level research projects in the area of geospatial information science. At IfGI, I was employed as a member of the Münster Semantic Interoperability Lab (MUSIL) and between 2006 and 2009 I also worked as technical consultant for Geospatial Partners s.r.l. Among other, I am council member of the International Society for Digital Earth (ISDE), Advisory Board Member of the European Citizen Science Association (ECSA) and of the Geo-for-all initiative, co-organiser of several scientific symposia, and have authored and co-authored more than 100 publications in the fields of next-generation knowledge infrastructures, semantic interoperability, and citizen science.