Living Labs, a dynamic tool towards zero pollution
Thursday, 9th September, 14:00-15:15 CEST
The session will introduce the potential of living labs to drive the green and digital transition as set out in the EU Action Plan: “Towards Zero Pollution for Air, Water and Soil”.
It will also contribute to the flagship 7 initiative announced in the Action Plan to launch Living Labs for green digital solutions and smart zero pollution to engage with regional and local authorities and other stakeholders to help develop local actions for green and digital transformation as well as to foster citizens engagement towards zero pollution.
Speakers will discuss the capabilities and lessons learnt by existing living labs and the expectations relating to the flagship initiative. As a concrete follow up, a network of ‘Zero Pollution Living Labs’ [working through ENoLL], will be encouraged to share best practices and develop recommendations for inspiration to other actors to create their own living labs.
Professor at the University of Applied Sciences Western Switzerland
Joëlle MastelicProfessor at the University of Applied Sciences Western Switzerland
Dr Joëlle Mastelic is professor at the University of Applied Sciences Western Switzerland. She has been teaching for 12 years in the fields of Business Economics and Energy and Environmental Techniques, in particular in the Energy Management major. She has also developed continuing education courses: CAS on "Sustainable Marketing" and participated in the launch of the interdisciplinary Master "New Product Development";. As a researcher, she is part of the InnoLab Unit (Entrepreneurship and Management Institute) and the Water Group (Energy and Environment Institute). Her area of expertise is innovation and marketing in the field of energy. She is in charge of the Energy Living Lab, a living laboratory whose aim is to put the user at the centre of the energy transition by co- developing innovative solutions with him. This laboratory has notably collaborated with Romande Energie, Transports Publics du Chablais and Losinger Marazzi by proposing service design approaches. It is currently working on disseminating the results by creating social franchises for the Energy Living Lab, with the support of the HES-SO strategic fund. Her publications and interventions focus on the empowerment and engagement of key stakeholders in the process of energy innovation within regional ecosystems. In terms of networking, she is part of the board of the European Network of Living Labs (ENoLL) as head of the Energy and Environment Taskforce. She is responsible for the Living Labs for Decarbonisation of Energy national program, financed by InnoSuisse, which brings together more than 20 partners, including Swiss Post and SBB, and whose aim is to develop a portfolio of innovative projects supported by InnoSuisse in the field of decarbonisation of energy. At the European level, it is an expert for the European Commission, and is collaborating in particular on the transformation of the Joint Research Center site in Ispra into a Living Lab dedicated to the energy and mobility of the future. As organizer and moderator, she has organized and facilitated numerous conferences, such as the Energy Forum on the integration of consumers in the energy transition: http://www.energyforum-vs.ch. She also moderated a workshop during the International Days of Sociology of Energy in Tours on the theme Information and support: what tools, what challenges? http://www.socio-energie2015.fr. She was the moderator of the day on Energy Transition: new roles for buildings and neighbourhoods? at the HEIG in Fribourg: http://pst-fr.com/zero-carbone. She has organised and moderated numerous participatory workshops, in particular in the framework of the international conferences Open Living Lab Days https://openlivinglabdays.com and Sustainable Energy Week https://www.eusew.eu. She has co-organised the Open Living Lab Days in Geneva with more than 500 participants and introduced by the UN office director. The participants have worked on the role of Living Labs to achieve the Sustainable Development Goals of the UN https://www.ge.ch/agenda/open-living-lab-days-2018-olld.