Living Labs, a dynamic tool towards zero pollution


Thursday, 9th September, 14:00-15:15 CEST

The session will introduce the potential of living labs to drive the green and digital transition as set out in the EU Action Plan: “Towards Zero Pollution for Air, Water and Soil”.

 It will also contribute to the flagship 7 initiative announced in the Action Plan to launch Living Labs for green digital solutions and smart zero pollution to engage with regional and local authorities and other stakeholders to help develop local actions for green and digital transformation as well as to foster citizens engagement towards zero pollution.

Speakers will discuss the capabilities and lessons learnt by existing living labs and the expectations relating to the flagship initiative. As a concrete follow up, a network of ‘Zero Pollution Living Labs’ [working through ENoLL], will be encouraged to share best practices and develop recommendations for inspiration to other actors to create their own living labs. 


Joëlle Mastelic

Professor at the University of Applied Sciences Western Switzerland

Cristina Martinez

Deputy Head of Unit of the ‘Smart Mobility and Living’ unit in DG CONNECT

Georgia Ayfantopoulou

Deputy Director and Research Director at the Hellenic Institute of Transport (ΗΙΤ)

Ioanna Fergadiotou

R&D Director - Head of Athens Lab

Veronica Manfredi

Director for Quality of Life in DG Environment

Pieter de Jong

Water Campus Leeuwaarden