Digitalisation & Living Labs: Co-creation for the post covid era
Tuesday, 7th September, 10:00-11:15 CEST
"In this session we want to focus on how the digital transformation in the creative sector can improve the sector and its needs"
ICT technologies have brought about a revolution in many aspects of the cultural sector during the COVID-19 crisis, accelerating their implementation, offering challenges and opportunities at the digital level that have to do with communication, digital culture, increased interactivity between agents and new artistic and creative formats. Therefore, innovation and digital technology have helped to alleviate the impact of COVID-19 on individuals, businesses and governments.
A new digital-based era is emerging, creating new opportunities. It has changed the way we work, learn, buy and interact. We must be prepared for the so-called new normality. But, at the same time, the benefits of technology are not equally distributed.
Part of the negative impact and lack of response from the cultural industries and live arts, as well as from public bodies, has been due to the fact that they have not yet come to understand and assimilate the keys to this context.
The digital context means both an approach and an extension. It implies a reduction in the physical distances that can act as a barrier and allows individuals to be brought into contact with products, agents or other individuals in previously impossible ways. The digital environment allows multiplying the links and / or reinforcing them. Although they may be considered weaker, with less commitment, it offers new terrain.
Opening & Introduction (working group C&C)
La Fura dels Baus
Creative clothing for the Mediterranean space from the Creativewear Plus project
Debate with the speakers & the audience about drivers for digital transformation in the creative sector
Director of International Projects, GAIA
Jokin GarateaDirector of International Projects, GAIA
He is an expert in International Commerce and Graduated in European Economy, in Knowledge Transfer an in Microeconomics of Competitiveness in Cluster. He has a broad experience in international projects coordination on ICTs, ecommerce for SMEs, RTD projects to improve competitiveness in the telecommunications sector and is an expert also in dissemination and exploitation of project results. Advisor of risk capital entities, advisor of governments (local, national, commission) for regulatory issues affecting to Cluster companies and advisor and peer related to strategy plan developments for the creation of regional specialization and Living Labs. Jokin is an expert on Living Labs and council member of ENoLL since 2011. He is leading three living labs (BIRD Living Lab, SPORTIS and MOBILITY Lab) and he is also vice-president at Ocean Living Lab since June 2017. Currently he is a Director of International Projects at GAIA. Next to that he is also a member of the Board of Directors of Athletic Club de Bilbao since 2011 and member of the Board of Trustees at the same Club.