Applying Do/Be/Feel motivational modelling to an emerging digital daycare intervention


Thursday, 9th September, 15:30 -17:00 CEST


Show how motivational models, as a co-creation process, can align the views of key stakeholders with varying goals. Outcome is a shared one-page representation able to inform digital care services.


Building on previous research and workshops, emotional, functional and quality goals have successfully informed technology and service development to create value in people’s lives. How users feel, and what they think, strongly influences the adoption of a digital service. Some workshops lack the ability to address the complexity of real projects, making it difficult to transfer knowledge. As an international collaboration, we will apply the approach to a real socio-technical system example, highlighting stakeholder views and identifying constraints.
A digital daycare solution is being developed and tested by a community charity in Ireland. The aim is to offer the solution as a service post-pandemic. The organisation seeks to identify essential motivational factors which drives users to embrace the digital care service. During the workshop, the Irish living lab and end-user organisation will apply the Do/Be/Feel method, developed by the Australian Future Self LL. Secondly, this workshop exposes the organisation to the experiences and perspectives of ENoLL members. Thirdly, participants learn to use motivational modelling methods by applying them to their own living lab projects.


Demonstrating the versatility of the Do/Be/Feel method to the purpose of ENOLL workshop participants’ projects or organizations to formulate goals and motivations.

Understanding how the motivational goal model can help discussion and validation of use scenarios with users and clients and guide design decisions in the process.

A shared and holistic understanding and externalising of the implicit assumptions of key stakeholders (older service users, family members, and service providers) for future digital service design solutions in the health and wellbeing domain, will be achieved in an online co-design activity transferrable to the varied contexts of workshop participants.

Learning about the relevance of users’ emotions and perceived qualities in relation to functionality for designing technologies to support digital care and other health services.

Translating intangible, but desired user experiences into tangible forms, through design representations (models).

Integrating the ENOLL workshop participants’ and showing how end-user advocates and experts add to the co-design process in addition to the real project stakeholders.


This workshop will provide an opportunity for participants to learn how to use and apply the Do/Be/Feel tool in a remote delivery environment, which can then be applied to their own living lab projects.

Participation will also offer a chance for a local community initiative in Ireland to engage with a range of international perspectives and experiences, thereby providing an opportunity for all to participate in real-world multi-stakeholder and cross-border experience transferability.

Access to do/be/feel materials and modelling software for project use to apply the method beyond the workshop.

The workshop will show how the do/be/feel method integrates with other design methods such as scenarios, personas, design fiction and supporting the creation of innovative value propositions for digital (care) services.



– Background on digital daycare project, review of stakeholders and outline challenges
– Importance of different goals and negotiating key goals for future design solutions
– Overview process and notation of motivational goal modelling

– Brainstorm goals for the digital daycare project in break out rooms by category (using do/be/ feel goal classification). Each room will cover different assigned prepared scenarios (e.g. crafting online or being social) and participants will take on different stakeholder roles.

Introduce MM editor 
– Demonstration of custom software tool. Instructions for next step
– Through discussion, refine goals identified in 1st group session
– Prioritise goals with stakeholders via cognitive walk through of future user scenarios

Plenary Discussion 
– Group feedback. Final models displayed for whole group to review together
– Discuss how goals support the different care scenarios & help to empathise with other stakeholder groups
– Demonstration how to use model as guide in a co-creative development process in conjunction with scenario-based design and value-based design


By using a current ‘live’ project as the basis for the workshop exercise, participants will have a chance to engage in the ‘real world’ specific rather than the abstract application of the tool and thereby enhance learning for application in their own living labs.


The workshop targets researchers/living labs in health and wellbeing, digital health and ageing. It is useful for participants interested in exploring how to elicit motivational drivers for designing health and social care service delivery both in-person or remotely.
The method is widely applicable. Participants from all domains can profit from the method and learn to apply it to their projects. The application of the method online will help researchers, developers and designers running future co-design workshops to access people living in rural and remote areas or too vulnerable to travel.