Motivational Models and the Do-Be-Feel Tool

Motivational goal models and do-be-feel tool to create shared value propositions between stakeholders in the health and wellbeing domain


   Technologies in the health space can offer valuable services to users, but they often suffer from usage problems. In particular assistive technologies may ignore many of the emotional needs and contextual conditions of the people using them (Johnston et al, 2010). For example, stigma is attached to using technologies specifically designed for older adults, people with disabilities or a specific condition. The design and functionality of these products often imply frailty (DeSan Miguel, 2018). Of particular importance of technologies for health and wellbeing is that they address emotional needs of the people using them, such as allowing them to feel independent, giving them control, and being able to be integrated into their individual lifestyle (to feel “non-disruptive”).

   The emotional needs of other concerned parties such as family, friends, and carers should also be considered. We teach an approach to elicit requirements for development which explicitly include emotions and qualities of all stakeholders. We demonstrate a tool that helps with portraying the requirements. The method has been widely used and the tool successfully deployed over the last six months.


   The focus in the proposed workshop is the explicit use of emotional and quality goals in holistic and innovative technology development during both user needs elicitation and design in the health domain. Emotional goals are different from functional goals, which address the functional intent of users, and from quality goals, which detail the qualities of functional goals (e.g. “easy to use”). Emotional goals address how the user feels about a system based on their life experience and values rather than the properties of a system. The distinction between functional, quality and emotional goals resonates with people as they grapple to effectively use and adopt new technology. 

  We demonstrate the importance of exploring emotional and quality goals of vulnerable users, and how to carry those goals through to the concept phase. We build a model using an easy to use tool (Motivational Model Editor), and explain how to revisit the model during design, implementation, and validation/evaluation phases.


   Learning about the relevance of users’ emotions and perceived qualities in relation to functionality for designing (health) technologies.

   Ability to create a motivational goal model using the goal modelling software (Motivational Model Editor) distinguishing do-be-feel goals of relevant stakeholder groups.

   Understanding how the motivational goal model can help to discuss design options with users and clients and guide design decisions in the development process.

    Understanding the versatility of the tool and motivational modelling to the purpose of your project or organization to formulate value propositions. 

    In our experience emotions are particularly relevant in the health domain. However the method is not restricted to this domain. Members of Living Labs from other domains will also profit from the method and be able to apply it to their domain.


Methods (UPPER CASE) & materials used and flow of workshop steps:

• The importance of EMOTION-LED DESIGN (Miller et al, 2014)

• Overview of the three stage process and notation of MOTIVATIONAL GOAL MODELLING (Sterling and Taveter, 2009) (Sterling, 2019 unpublished)

• Brainstorming of a motivational goal model for your project or organisation (emotional, functional, quality goals – DO-BE-FEEL GOAL CLASSIFICATION) (Pedell et al, 2017) 

• Using a custom motivational modelling software tool (MOTIVATIONAL MODEL EDITOR) to drag and drop the goals into a hierarchy in discussion with your stakeholder group (

• Demonstration on how to use model as guide in development process using SCENARIO-BASED DESIGN (Caroll and Rosson 2008)

• Evaluate emotional goals with your stakeholders via COGNITIVE WALK THROUGH of FUTURE USE SCENARIOS (Blythe, 2012)


Workshop Facilitators

Leon Sterling


Sonja Pedell

Associate Professor