The proposed interactive workshop (based on the H2020 LIVERUR project goals) will identify the scheme of new Circular Rural Living Labs as innovative business models that could be developed in rural areas, and conduct socio-economic analysis to identify, describe and compare the differences between the new approach of Living Lab and more traditional entrepreneurial approaches (mass production, development of prices, optimizing cost structures with companies, rationalization).
The Business model design includes the modelling and description of an organisation’s value propositions, target customer segments, distribution channels, customer relationships, value configurations, core capabilities, commercial network, partner network , cost structure and revenue model.